Items in eScholarship@BC will redirect to URBC, Boston College Libraries' new repository platform. eScholarship@BC is being retired in the summer of 2025. Any material submitted after April 15th, 2025, and all theses and dissertations from Spring semester 2025, will be added to URBC only.

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Title: Advertising in Specialized Markets: Example from the US Pharmaceutical Industry
Author: Bhattacharyya, Amrita
Date: 2005
Genre: working paper

Title: Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry
Author: Bhattacharyya, Amrita
Date: 2005
Genre: working paper

Title: Theoretical and Empirical Studies of Advertising in Specialized Markets
Author: Bhattacharyya, Amrita
Date: 2006
Genre: thesis
Thesis Advisor: Gollop, Frank

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