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Achieving accurancy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Title
Achieving accurancy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Author
Woodside, Arch, Baxter, Roger
Date
2013
Genre
article
Version
Post-print version of an article published in Industrial Marketing Management : 1-12. doi:10.1016/j.indmarman.2013.02.004.