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Serazio, Michael. “Branding politics”, 2015. http://hdl.handle.net/2345/bc-ir:107484.
Branding politics: Emotion, authenticity, and the marketing culture of American political communication
Arts and Sciences
Originally published in Journal of Consumer Culture at https://doi.org/10.1177/1469540515586868
Final published version is available at: http://dx.doi.org/10.1177/1469540515586868
Post-print version of an article published in Journal of Consumer Culture : doi:10.1177/1469540515586868.
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