Interview with Michael Serazio on selected related articles

Abstract

Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology Association and the National Communication Association’s Visual Communication Book of the Year. He has scholarly work appearing in the Journal of Communication, the International Journal of Communication, Critical Studies in Media Communication, the Journal of Consumer Culture, Communication Culture & Critique, and Television & New Media, among other journals.

Title
Interview with Michael Serazio on selected related articles
Interviewee
Serazio, Michael
Interviewer
Homzie, Leslie
School
Arts and Sciences
Genre
interview
Date Created
2016
Extent
19 min., 9 sec.
Series Title
Faculty publication highlights
Referenced Title
The New Media Designs of Political Consultants
Qualitative Political Communication| Managing the Digital News Cyclone
Branding politics
Campaign Production in a Fragmented Era
Power, Participation, and Political Production Strategies
Emotion, authenticity, and the marketing culture of American political communication
General Note
Title supplied by cataloger.
Persistent Link
http://hdl.handle.net/2345/bc-ir:107001
Use Restrictions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/).

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