The demand for advertising on television

Stein, Peter. “The demand for advertising on television”, 2016. http://hdl.handle.net/2345/bc-ir:106781.
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Title
The demand for advertising on television: What guides firms' decisions and how their choices change during highly rated telecasts
Author
Stein, Peter
School
Arts and Sciences
Discipline
Economics
Genre
thesis
graphic
Date Issued
2016
Extent
1 p.
General Note
Presented at the Senior Thesis Poster Session held April 8, 2016 at O'Neill Library, Boston College.
Persistent Link
http://hdl.handle.net/2345/bc-ir:106781
Use Restrictions
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/).
Subject
Television advertising

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