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The demand for advertising on television
Stein, Peter. “The demand for advertising on television”, 2016. http://hdl.handle.net/2345/bc-ir:106781.
The demand for advertising on television: What guides firms' decisions and how their choices change during highly rated telecasts
Arts and Sciences
Presented at the Senior Thesis Poster Session held April 8, 2016 at O'Neill Library, Boston College.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/).
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