The general theory of behavioral pricing

Woodside, Arch. “The general theory of behavioral pricing”, 2015. http://hdl.handle.net/2345/bc-ir:103953.
PREVIEW Datastream
Title
The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Author
Woodside, Arch
School
Carroll School of Management
Discipline
Marketing
Genre
article
Date Issued
2015
General Note
NOTICE: this is the author's version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management (2015) DOI#10.1016/j.indmarman.2015.02.004 .
Final published version is available at: http://dx.doi.org/10.1016/j.indmarman.2015.02.004
Version Identification
Post-print version of an article published in Industrial Marketing Management (2015) doi:10.1016/j.indmarman.2015.02.004.
Persistent Link
http://hdl.handle.net/2345/bc-ir:103953
Use Restrictions
These materials are made available for use in research, teaching and private study, pursuant to U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. The publisher or original authors may retain copyright to the materials.

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