Levy, David R. “Interactive Media”, Boston College, 2006. http://hdl.handle.net/2345/415.
The enormous growth in the last ten years, specifically in the field of 24-hour, all-access media, has caused several things; the rise of technology may be one of the greatest contributors, and it may best be demonstrated by the rise and use of interactive media in recent years. In traditional forms, the media has been relatively successful in creating an agenda of topics which, while not necessarily telling people what to think, they do create an arena for discussion. Interactive, all-access control, though, has changed how people consume media, and this study attempts to see if it has affected the agenda-setting ability of media. Recent media coverage of the correlation between Baseball and Steroids has not swayed public opinion away from other issues. This study will attempt to understand how changes in media consumption affect the basic tenets of media theory.