Ouimette, Monique Y. “Cleaning House”, Boston College, 2011. http://hdl.handle.net/2345/3054.
Abstract
In an era of increasing awareness about the impacts of everyday consumption on ecological sustainability, this study investigates the factors that influence mothers' selection of household cleaning products. The data for this study are from 28 in-depth interviews with mothers who maintain diverse preferences across a cleaning product profile spectrum. Incorporating the concepts of risk, trust, and convenience, the analysis highlights the ways in which considerations of ecological health in relation to cleaning products influence purchasing decisions of some participants but not others. This study contributes to understandings of how consumer practices shift toward environmental sustainability.
