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Consumer evaluations of competing brands
Woodside, Arch. “Consumer evaluations of competing brands”, 2012. http://hdl.handle.net/2345/2645.
Consumer evaluations of competing brands: Perceptual versus predictive validity
Carroll School of Management
This is the pre-peer reviewed version of the following article: Arch G. Woodside, "Consumer evaluations of competing brands: Perceptual versus predictive validity," Psychology and Marketing 29(6): 458-466 (2012 June), which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1002/mar.20534/pdf.
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