Moving beyond multiple regression analysis to algorithms

Woodside, Arch, and Roberta MacDonald. “Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory”, 2013. http://hdl.handle.net/2345/2996. Note: Post-print version of an article published in Journal of Business Research 66(4): 463-472. doi:10.1016/j.jbusres.2012.12.021.
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