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The general theory of behavioral pricing
Woodside, Arch. “The general theory of behavioral pricing”, 2015. http://hdl.handle.net/2345/bc-ir:103953.
The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Carroll School of Management
NOTICE: this is the author's version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management (2015) DOI#10.1016/j.indmarman.2015.02.004 .
Final published version is available at: http://dx.doi.org/10.1016/j.indmarman.2015.02.004
Post-print version of an article published in Industrial Marketing Management (2015) doi:10.1016/j.indmarman.2015.02.004.
These materials are made available for use in research, teaching and private study, pursuant to U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. The publisher or original authors may retain copyright to the materials.
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