The general theory of behavioral pricing

Woodside, Arch. “The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity”, 2015. http://hdl.handle.net/2345/bc-ir:103953. Note: Post-print version of an article published in Industrial Marketing Management (2015) doi:10.1016/j.indmarman.2015.02.004.
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