This paper looks at the ways in which pornography influences American society. It explores the rise of porn culture with an emphasis on Internet porn and the impact it has had on the distribution and availability of pornography. As a result, advertising companies and other producers of mainstream media have looked to the porn industry for ways to increase their profit margins. As sexual imagery has become a standard aspect of everyday life, it has impacted younger generations in terms of clothing and how they develop relationships. The popularity of social media applications has also helped to perpetuate the pornification of mainstream culture by focusing on physical appearance. The college hookup culture illustrates the lack of satisfaction that can result from the strictly sexual relationships highlighted in pornography. Acknowledging the effects of pornography can help to reduce the many problems that result from a hyper-sexualized society.