Achieving accurancy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch, and Roger Baxter. “Achieving accurancy, generalization-to-contexts, and complexity in theories of business-to-business decision processes”, 2013. http://hdl.handle.net/2345/2998. Note: Post-print version of an article published in Industrial Marketing Management : 1-12. doi:10.1016/j.indmarman.2013.02.004.
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