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Consumer evaluations of competing brands
Woodside, Arch. “Consumer evaluations of competing brands”, 2012. http://hdl.handle.net/2345/2645.
Title
Consumer evaluations of competing brands: Perceptual versus predictive validity
Author
Woodside, Arch
School
Carroll School of Management
Discipline
Marketing
Genre
article
Date Issued
2012
General Note
This is the pre-peer reviewed version of the following article: Arch G. Woodside, "Consumer evaluations of competing brands: Perceptual versus predictive validity," Psychology and Marketing 29(6): 458-466 (2012 June), which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1002/mar.20534/pdf.
Version Identification
Pre-print.
Persistent Link
http://hdl.handle.net/2345/2645
Use Restrictions
These materials are made available for use in research, teaching and private study, pursuant to U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. The publisher or original authors may retain copyright to the materials.
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